Speedway Children's Charity adds 'Key' component to fundraising efforts
Monday, August 28, 2006
Speedway Children's Charities (SCC) has announced a new partnership with Key Motorsports that will add horsepower to its fundraising engine and help fuel the organization's continued efforts to provide for needy children across the country.
Starting with the Aug. 23 O'Reilly 200 NASCAR Craftsman Truck Series race at Bristol (Tenn.) Motor Speedway, the SCC logo will be displayed on the No. 40 Chevrolet Silverado driven by Raybestos® Rookie contender Ryan Moore in the remaining nine races on the 2006 schedule.
"This will put our charitable efforts on the fast track - quite literally," said Major General Thomas A. Sadler, USAF (Ret.), SCC executive director. "We're excited about kicking this partnership off in Bristol, one of our Speedway Motorsports tracks, and thrilled with the opportunity to work with a great young talent like Ryan Moore and an outstanding organization like Key Motorsports."
The racing team will donate sheet metal from trucks driven by Moore, to be used in fundraisers benefiting Speedway Children's Charities. Veteran crew chief Barry Dodson and Key Motorsports marketing partner Rodney Rogers, a former National Basketball Association player and Wake Forest University standout, also will team up with Moore to support SCC initiatives.
"It's an honor to join forces with Speedway Children's Charities," said Curtis W. Key Sr., owner of Key Motorsports. "We're looking forward to promoting its cause and carrying that organization's logo on our race trucks for the balance of the 2006 season."
Key Motorsports will feature a link to Speedway Children's Charities on its web site (www.keymotorsports.us). The team is based in Mooresville, N.C., and is one of the Craftsman Truck Series' newest full-time operations.
Speedway Children's Charities provides funds to organizations that meet the direct needs of children. From mentoring programs to camps for special-needs children, the organization supports groups that work tirelessly to see that the needs of these children and their families are met, and that no child is left behind … regardless of illness, social environment or disability.
Bruton Smith founded Speedway Children's Charities in 1984. The national organization has dispersed more than $18 million and has chapters connected to all six Speedway Motorsports tracks: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, Las Vegas Motor Speedway, Lowe's Motor Speedway and Texas Motor Speedway.